SPEECH BY YAW SHIN LEONG, AT NUS DEMOCRATIC SOCIALIST CLUB’S FORUM “ IMPACT OF NEW MEDIA ON POLITICS AND THE YOUTHS” ON 31ST OCTOBER 2011, AT 8.15PM, IN LT18, SCHOOL OF BUSINESS, NATIONAL UNIVERSITY OF SINGAPOREINTRODUCTION
1) I would like to thank DSC for this invitation to speak. It feels really good to be back in NUS again. It always reminds me of the good old days when I was a student activist of the Democratic Socialist Club from 1997 to 1999.
2) In mid-1999, after I had stepped down as President of the DSC, the then Prime Minister Goh Chok Tong in a display of political openness, welcomed tertiary students to organize themselves and align themselves to political parties. That year I penned a concept paper, titled 'Opposition 21', which proposed for the formation of a student club that allow pro-opposition NUS undergraduates to organize ourselves. Our NUS Student Liaison Office was horrified by the idea. One particular liaison officer was so worried that she strongly advised me 'not to do something like this'. As a result, Opposition 21 failed to take off. I wonder aloud what if New Media was available then?
3) In comparison, let me quote another example, this took place in 2008. My party colleague, Mr Bernard Chen (currently the Secretary of the Workers’ Party Youth Wing Executive Committee and an NUS Undergraduate from the Faculty of Arts & Social Sciences) alongside some friends, organized a ‘National Petition for Fairer Transportation Fares for Polytechnic/ Tertiary Students’. He made use of new media, and managed to garner 5,200 signatures! This suggests the political mobilization potential of the new media.
4) Perhaps we may even compare how student forums are being organized now. Let’s compare how a DSC forum was being organized in 1997 with that of this forum in 2011. The fundamental differences that leveraged upon New Media platforms, include:
- Facebook Events page Vs Actual paper ticketing
- Email invitation Vs Formal letter invitation
- Email coordination Vs Telephone calls coordination
- Paper Posters Vs E-posters
5) My purpose is not to compare which platform is better. This is because new platforms aside (the New Media), the cause (Politics) and the people (our Youth) remain pretty much the same. Of course each generation will have different causes to champion and different battles to fight. Each generation will rise up new sets of leaders and I see many of you in the LT today, who will rise up to the call of our nation in time to come.
A BRIEF HISTORY OF MODERN POLITICS IN SINGAPORE
6) To help us better appreciate politics in Singapore, allow me to briefly go through the milestones of modern politics in Singapore.
1955 to 1959: Labour Front in power. PAP in opposition (3 out of 25)
1959 to 1968: PAP enjoyed parliamentary majority.
1968 to 1980, PAP enjoyed political hegemony in Parliament.
1981: PAP Hegemony broken, Anson By-Elections won by WP’s JBJ,
1984: Potong Pasir won by CST.
1988: Group Representation Constituencies were introduced
1991: Opposition won 4 parliamentary seats.
1997: PAP regained 2 seats
2001: PAP secured 75.3%, best results in nearly 2 decades.
2006: PAP popular vote dipped to 66.6%
2011: WP won 6 parliamentary seats.
So is GE2011 really the start of the ‘New Normal’? I say ‘No’. Citing the famous words of Professor Chua Beng Huat, he said “ We are not so much moving to a new normal but re-normalising after a long period of the abnormal” and “we even accepted that abnormality to be the only way things should be.”
IMPACT OF MASS MEDIA ON POLITICS
7) Now I will share about the impact of mass media on politics in general. The mass media performs six major functions:
- providing entertainment,
- reporting news,
- identifying public problems,
- socializing new generations,
- creating discussion platforms, &
- making profits
8) The mass media are more effective with those who have not formed a stable political opinion, whether it is on issues or candidates. Studies in the United States show that commercials and debates aired just before polling day have the most effect on undecided viewers. Voters who have already formed their opinions are less influenced by the media to change their minds.
9) Needless to say, the mass media in Singapore has a great impact on politics here. So significant was the impact that Mr. Low Thia Khiang once quipped that he won Hougang SMC in GE1991 due to the lack of mass media coverage! During GE2001, the repeated replay TV imageries of Dr Chee Soon Juan’s robust verbal encounter with the then-PM Goh Chok Tong remained fresh in the minds of many Singaporeans.
IMPACT OF NEW MEDIA ON POLITICS
10) In a report from the United States Institute of Peace’s Centers of Innovation for Science, Technology, Media, Conflict, and Peace Building, a team of scholars critically assesses the impact of new media on political movements. It is said that new media, such as blogs, Twitter, Facebook, and YouTube, have played a major role in episodes of contentious political action. They are often described as important tools for activists seeking to replace authoritarian regimes to promote freedom and democracy, and they have been lauded for their democratizing potential.
11) In New Media speak - the most well liked politician in Singapore is arguably Miss Nicole Seah, with 106,640 Facebook ‘likes’ on her public page. The second most ‘liked’ politician is Mr. Lee Kuan Yew with 96,031 Facebook ‘likes’ in his public page. Interestingly, Emeritus Senior Minister Mr Goh Chok Tong of Marine Parade GRC with just 2541 Facebook ‘likes’ on his public page, yet his team actually managed to win Miss Nicole Seah’s team with a majority of 18,300 votes during the recent GE2011. So what does this tell us?
12) A recent post GE2011 survey by the Institute of Policy Studies (IPS) has shown that those between the age of 21 and 35 spent more time getting their political news from traditional mass media. Among 447 respondents within that age bracket - who were polled between Polling Day on May 7 and July - television remained the top platform they turned to during the election period, spending an average of more than 28 minutes daily getting their political news. According to the survey results, those who voted for the Opposition (55 per cent) considered new media more important and more credible compared to those who voted for the ruling party (40 per cent).
13) In The Sunday Times’ Lifestyle yesterday (30th October 2011), the headline was ‘Getting to know you: Informal gatherings called meet ups arranged via the Internet, are increasingly popular with people’. From the article, examples of such informal group meet ups include:
- Story sharing & playdate meet up (for mums & kids)
- Speakers in Progress meet up
- The Singapore board games meet up
- Japanese meet up @ Singapore
- Sidewalk shutterbugs photography, and
- Singapore Friends Club
So is it possible for Singaporean ground up Political Meet up groups to emerge? My gut feel is ‘Yes’.
14) Also in the amazing world of YouTube, it is now possible for one to watch an event, say a Workers’ Party election rally in the comfort of one’s home, many months after the actual rally. This has revolutionized the way our politics can evolve over time. A speech, a remark or action captured and posted via YouTube, can be retrieved, reviewed and resurface on the new media like Facebook many months or even years later. Take for example, Ms Sylvia Lim’s speech on ministerial salary spoken in Parliament in 2007, the Youtube video resurfaced and went viral with over 79,000 views pre GE2011.
IMPACT OF NEW MEDIA ON YOUTH
15) Now I will touch upon the impact of New Media on Youth.
16) I refer to a joint research on digital youth project done by the University of Southern California and the University of California, Berkeley. Over a three years period, more than 800 youth and young adults were interviewed after 5000 hours of online observations. This was the most extensive U.S. study of youth media usage. They found that social network and video-sharing sites, online games, and gadgets such as iPods and mobile phones are now fixtures of youth culture. The research showed that today’s youth might be coming of age and they struggled for autonomy and identity amid new worlds for communication, friendship, play, and self-expression.
17) The new media has transformed how our youth interact and share their ideas. The ease of accessibility to new media tools, such as the ability to access Facebook via personal computers, iPhones, iPads, Android phones etc, also meant that youth nowadays can easily share their hobbies, thoughts, their personal photographs, and even their location with their friends online anytime.
18) With a ready audience of ‘friends’ and ‘friends of friends’ (when messages and quotes get reposted) online, our youth today find themselves drawn quickly and easily into new media platforms. Messages are spread easily. The ease of the sharing of messages and ideas, without restriction, also means that some popular ideas/ messages can get viral easily. For example, an article written by Onesingaporean during the GE period titled, ‘Tin Pei Ling vs Chen Show Mao – a very scary thought’ was posted and reposted on Facebook. This article went viral during the pre GE2011 campaign period. The same happened for Ms Sylvia Lim’s 2007 parliamentary speech mentioned earlier.
19) While popular messages may be spread easily via the new media, however, this does not mean that our youth will accept everything that had been shared over the new media. Take the latest ‘Occupy Raffles Place’ movement. (This was also been raised by TOC editor’s Mr Ravi Philemon during the CNA’s Talking Point last night) While the event was been publicized over Facebook, there was no turnout. The Facebook page had 844 ‘likes’. There were also many online critics about the movement. This merely shows that there is a spirit of discernment in our youth today, and this is encouraging.
CONCLUSION
20) In conclusion, during an IPS forum titled ‘What Youth Want’ held in June this year, I noted in my speech that youth in Singapore want to be heard, to be respected, to find meaning in their life and in the things they do. This suggests that our youth want engagement on the issues that matter to them. They want to express themselves differently, and they want to be heard. In this vein, I strongly believe that the new media can play a critical role in allowing our youth to be heard, to be respected and to find meaning in their lives.
21) The new media had become part and parcel of youth’s lifestyle today. ‘Facebooking’ is now ‘the’ activity. Popular sentiments and messages can now spread easily via the Internet that had became the platform for youth to express themselves. It forms an important part of the lives of our youth, and it is the platform to express themselves, to showcase their creativity, to share life experiences through photos, thoughts and ideas, comments and likes. The new media has a definite impact on youth today. But it is still a platform, a means to an end. And our youth, have to decide that they define the ‘end’ themselves.
22) Thank you.
REFERENCES:
01) http://yawningbread.wordpress.com/2011/07/12/ips-post-ge2011-survey-part-2/
02) http://www.helium.com/items/745081-media-influence-on-politics-and-government
03) http://www.usip.org/publications/blogs-and-bullets-new-media-in-contentious-politics
04) http://www.facebook.com/nicoleseahnsp (accurate as of 1300hrs, 31st Oct 2011)
05) http://www.facebook.com/pages/Lee-Kuan-Yew/21930037394 (accurate as of 1300hrs, 31st Oct 2011)
06) http://www.facebook.com/pages/Goh-Chok-Tong/103113093061961 (accurate as of 1300hrs, 31st Oct 2011)
07) http://www.todayonline.com/Singapore/EDC111005-0000207/Youths-relied-on-traditional-mass-media
08) The Sunday Times’ Lifestyle (30th October 2011), Page 4 & 5
09) http://digitalyouth.ischool.berkeley.edu/files/report/digitalyouth-TwoPageSummary.pdf
10) http://yawshinleong.blogspot.com/2011/06/what-youth-want.html


